Tourism Queensland has pulled off a PR coup by pursuing a radical e-recruitment policy. They spent $1.7 million on advertising "the best job in the world" and gained an estimated $100 million dollars worth of publicity. Now that is a super smart recruitment and marketing synergy.
The job is to live in a luxury villa on the island of Hamilton for six months. The job entails exploring Hamilton and adjoining islands and writing about them on his website blog with a view to attracting tourists to Queensland. The successful candidate was Brit Ben Hamilton, a Charity Fund Raiser from Hampshire.
The campaign was centred on a website created by Queenland Tourist Board. The online recruitment process was a huge success attracting 34,684 applications from 200 countries.
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