Auditing Your Online Presence - Could Your Facebook account cost you a job?

In these harsh economic times with more and more applications for each and every role it is vitally important that you think about your online digital footprint.

Before you even start an online job search you should “google” yourself in both web results and image searches to see if anything unflattering is returned. If you find anything you wouldn’t want an employer to see then make sure it is taken down. The ability to track a digital footprint does depend on a number of things, if you have a fairly common name and live in a big city then it maybe be harder to find you. However a prospective employer armed with your CV, which normally has current and former places of work and educational details, can make a fairly good stab at finding you.

Many firms and recruitment agencies now employ people to trawl through cyberspace looking for information on potential new employees. Those stag or hen weekend photos on facebook? Are they really something you want your new boss to see? The rather cutting blog post about your old firm won’t do you any favours. You should think about possibly closing down or at least suspending your social networking accounts while you are job hunting or at least making them clean and family friendly – or use a different name! Make sure you tie down your privacy settings so that only friends and family can view your personal content. One of the issues with something like facebook is that you cannot control what your “friends” put on their pages. A prospective employer may have a quick scan through them to get a feel for your social life. Nothing to hide then fine but can any of us really claim that?

This You Tube video nicely sums up my thoughts on the issue.

Michelle Jones - online recruitment ©

E-Recruitment Buddy Born Podcast

My interview on the born podcast is now live!
Although I am no fan of my own voice I think I managed to get across my passion for the business and my knowledge and understanding of the marketplace.

Thanks to Julian Stopps for taking time out to interview me. I really enjoyed the process and its made me think I should start doing a monthly podcast of my own.

If you want to hear all about e-recruitment buddy then go and have a listen.



Born Podcast Audio Player

Picture Perfect Candidates with PPC

Searching the internet to look for a job is part & parcel of modern day life. The term “jobs” was the 10^th most popular search term in Google UK in 2008, placing it above the likes of credit crunch, Obama and the BBC. It is well documented that the online advertising channels available to employers is the fastest growing and most innovative form of media. As an employer you need to be taking your job vacancies online. At e-recruitment buddy we can help you achieve this.

The problem is how to get your vacancies in front of candidates in a cost effect and appropriate way. There are millions of jobs being advertised on the internet, but often the frustrating part for direct employers is actually getting found. This is where Pay Per Click ‘PPC’ advertising comes into play. PPC adverts are the sponsored listings that appear in the search engine results. They are a shortcut to the front page of the search engines and provide a perfect window for your vacancy. You can place highly targeted adverts in front of candidates who are searching for a job just like yours.

Every significant job-board, employer and recruiter will have pay per click campaigns in place to attract candidates – so why not do the same? No matter what your budget, you can display your adverts on Google, adCenter (MSN) and Yahoo! networks. Vacancy management firm, http://www.e-recruitmentbuddy.com/, recommends PPC Job Advertising. They know their ‘broad match’ from their ‘phrase match’, how to use adwords location targeting, how to achieve good click through rates and what content to place on a landing page. Michelle Jones, Managing Director of e-recruitment buddy says “paid search marketing often provides the highest ROI amongst online advertising platforms. Using our skills and experience will stop you making costly mistakes. We know how to correctly set-up and optimise a PPC campaign for maximum return.”

Your campaign can be live within a few hours of talking to e-recruitment buddy. They ensure your bids on keywords are strategic, relevant and not wasted. If you want to benefit from e-recruitment buddy’s bespoke pay per click job advertising service contact Michelle on 01985 219590 or visit e-recruitment buddy for PPC campaigns for recruitment for more details.