The best job advert in the world

Tourism Queensland has pulled off a PR coup by pursuing a radical e-recruitment policy. They spent $1.7 million on advertising "the best job in the world" and gained an estimated $100 million dollars worth of publicity. Now that is a super smart recruitment and marketing synergy.
The job is to live in a luxury villa on the island of Hamilton for six months. The job entails exploring Hamilton and adjoining islands and writing about them on his website blog with a view to attracting tourists to Queensland. The successful candidate was Brit Ben Hamilton, a Charity Fund Raiser from Hampshire.

The campaign was centred on a website created by Queenland Tourist Board. The online recruitment process was a huge success attracting 34,684 applications from 200 countries.

Picture Perfect Candidates with PPC

Searching the internet to look for a job is part & parcel of modern day life. The term “jobs” was the 10^th most popular search term in Google UK in 2008, placing it above the likes of credit crunch, Obama and the BBC. It is well documented that the online advertising channels available to employers is the fastest growing and most innovative form of media. As an employer you need to be taking your job vacancies online. At e-recruitment buddy we can help you achieve this.

The problem is how to get your vacancies in front of candidates in a cost effect and appropriate way. There are millions of jobs being advertised on the internet, but often the frustrating part for direct employers is actually getting found. This is where Pay Per Click ‘PPC’ advertising comes into play. PPC adverts are the sponsored listings that appear in the search engine results. They are a shortcut to the front page of the search engines and provide a perfect window for your vacancy. You can place highly targeted adverts in front of candidates who are searching for a job just like yours.

Every significant job-board, employer and recruiter will have pay per click campaigns in place to attract candidates – so why not do the same? No matter what your budget, you can display your adverts on Google, adCenter (MSN) and Yahoo! networks. Vacancy management firm, http://www.e-recruitmentbuddy.com/, recommends PPC Job Advertising. They know their ‘broad match’ from their ‘phrase match’, how to use adwords location targeting, how to achieve good click through rates and what content to place on a landing page. Michelle Jones, Managing Director of e-recruitment buddy says “paid search marketing often provides the highest ROI amongst online advertising platforms. Using our skills and experience will stop you making costly mistakes. We know how to correctly set-up and optimise a PPC campaign for maximum return.”

Your campaign can be live within a few hours of talking to e-recruitment buddy. They ensure your bids on keywords are strategic, relevant and not wasted. If you want to benefit from e-recruitment buddy’s bespoke pay per click job advertising service contact Michelle on 01985 219590 or visit e-recruitment buddy for PPC campaigns for recruitment for more details.